Essence magazine is getting on the internet / new media bandwagon in a big way. Why am I talking about this here on the FBC today? Well, I’ll give you three reasons:

1. I’m a geek / crazed nut about new media.
2. I’m a brown woman, so I’m part of Essence magazine’s core target audience.
3. I’m interested because the new media venture pertains to…drum roll, please…DATING. If you’ve read this blog for any amount of time, you know that I’m a singleton and I write about dating.

So, the new (internet) reality dating show is called 30 Dates in 30 Days. I can already hear some of you saying: “Booooring! Why does the world need another shitty reality dating show?” Well, here’s what’s going on … Basically, Essence is launching a web-based “TV” show — and there’s no guarantee that it will be shitty. You’ll be able to watch it on your computer. Your iPod. Wherever. And, whenever. It’s definitely an interesting move. Check out this article in Ad Age if you want more details.