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Oh la la underwear!

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Tall. Short. Fat. Skinny. Stroll the aisles of French-based international men’s clothing store Celio and you’ll find “Les Shoppenboys”. In all shapes and sizes, the male models help women buy men’s clothing. How does it work? The guys match your dude’s body type.


Les Shoppenboys chez Celio
Uploaded by romain3000

How do you say underwear en français? If you don’t speak French, fret not. English descriptions of Les Shoppenboys are available in a Tango magazine article, on abc news, and over at Jezebel.

Les Shoppenboys’ 2008 Calendar is now available for purchase and features 12 images of the men in boxer-style shorts. Image above is from Shoppenboys.com, visit the site for more information.



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    Fashion apparel site Panties210: The Underwear Blog is a daily love letter to undie fashion, style and culture through words and images.

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