Panties210: The Underwear Blog

Last week, the Daily Mail reported lingerie firm Agent Provocateur dropped Lily Allen as the new face of their product. Launched by Joseph Corré and Serena Rees in 1994, London-based Agent Provocateur has additional stores in New York, Vancouver, Las Vegas, Los Angeles, Paris, Vienna Berlin and other international locations. The company’s vision of lingerie avoids “the British prudery that insists on categorising anything to do with sex as sleazy or smutty.”

The aim was to create an availability of high quality designer lingerie with creative flair to stimulate, enchant and arouse both wearers and their partners. A woman wearing a scrumptious pair of turquoise tulle knickers promotes in herself a sexy superhero feeling which exudes itself as a confident and positive sexuality.

Source: Agent Provocateur website

The French term “agent provocateur” (trans: “inciting agent”) typically describes one who acts undercover and/or entices or provokes another to commit an illegal act.

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