Impact
A Future of Hope and Progress
Twanna A. Hines founded FUNKY BROWN CHICK, Inc. in 2005 as a part-time solopreneurship, growing it into a US-based firm with 11 team members. We are a Black-owned, woman-owned small business dedicated to making a positive impact.
While our roots are in sexual reproductive health education and reproductive justice, we bring our expertise to bear across nine intersecting areas of social impact. Because injustice does not operate in silos, neither do we.
Art for Social Change
Culture leads. We knew that long before nonprofits added culture strategy as a budget line item, our founder was making the case publicly. Her 2010 article for The Huffington Post—one of the first pieces in mainstream media to argue that television and pop culture were primary drivers of social norm change around sex, race, and politics—established her as an early, on-record voice in what would later become the field of entertainment-education and narrative change. That is exactly the kind of analysis she wove into our firm’s client-facing work.
We have partnered with a Broadway production team to educate audiences about police brutality as a reproductive justice issue, produced two sold-out critically acclaimed one-woman theater shows reviewed by The Washington Post, and trained thousands of artists and advocates at Sundance and other cultural institutions on using creative expression to advance justice.
Civic Engagement & Voting Rights
In 2020, we partnered with a Great Lakes-area nonprofit led by formerly incarcerated individuals to ensure their community knew they had the legal right to vote. Within two months, our digital campaign expanded the organization’s Twitter reach by 1,462%—from 755 monthly impressions to 11,800—and was seen more than 87,600 times across social media platforms. Amplified by Van Jones, Taye Diggs, and Governor Whitmer, the campaign corrected widespread misinformation about felony disenfranchisement in a crucial swing state during the 2020 presidential election. We also launched a companion mental health access campaign—#freeMImind—reaching 108,794 individuals and connecting 1,713 people to direct counseling and resource guidance, demonstrating that civic reintegration and mental health access are the same issue.
Climate Justice
To ultimately reduce health disparities and other inequities, we welcomes the opportunity to work with organizations focused on climate justice.
We helped a US-based nonprofit climate organization reframe its work through a reproductive justice lens—moving away from harmful population control narratives toward a rights-based approach grounded in the Cairo ICPD framework. The resulting campaign reached 900,000+ people and generated engagement from the Poor People’s Campaign, Ipas, Safe Abortion Action Fund, NPR Morning Edition, and Politico. This work is informed by our founder’s firsthand experience in international food security and agricultural development—including managing USAID-funded peacebuilding work in Yemen—which deepened our understanding of how climate, food security, and reproductive rights are structurally inseparable.
Food Security
We understand food systems as reproductive justice issues—because access to food directly shapes reproductive health outcomes, maternal mortality, and community resilience. Our founders work leading digital strategy for Land O’Lakes International Development, including amplifying the USDA-funded McGovern-Dole Food for Education program in Pakistan, which increased girls’ school enrollment by 325% in its first year, from 12,000 to nearly 39,000, shaped how we approach food justice: as a structural issue inseparable from gender equity, bodily autonomy, and economic rights.
Healthcare
We have helped healthcare organizations close the gap between institutional policy and lived experience—across faith communities, carceral systems, and clinical medicine. For a faith-based nonprofit, we transformed internal research and polling data showing that followers neither supported nor followed their institution’s restrictions on contraception into a widely shared advocacy campaign reaching 23,000+ targeted audiences in a single month, with a 41% paid advertising engagement rate. We also partnered with a professional organization representing 6,500+ maternal healthcare professionals and researchers to design and deliver health equity trainings across professionals from nine hospitals and academic institutions that serve an estimated 7.3 million patients per year. Our program directly supported physicians and medical personnel in implementing equity action plans to decrease maternal mortality within their own institutions.
This work is grounded in our founder’s early career leading comprehensive sexuality education and teen pregnancy prevention programs at Planned Parenthood, where her programs won PPFA’s Excellence Award for Special Efforts Serving Teens.
Human Rights
Human rights is the framework through which we do all of our work. In 2024, our founder co-authored Three Acts of Justice with a Harvard collaborator—a report warning that the Dobbs decision signaled broader attacks on the 14th Amendment, including birthright citizenship and marriage equality—published on voter registration day, years before the threats materialized. The report’s cautionary framework proved prescient: any right gained can be revoked, overturned, or otherwise taken away at any moment. Because press freedom is an essential human right, we also partnered with a prominent American nonpartisan investigative news organization that focuses on exposing inequality and abuses of power. We built their press freedom digital fundraising infrastructure from scratch—introducing 114,560 additional potential supporters, generating a 4X return on investment on their end-of-year campaign, and growing their donor base by more than 20%. For an organization whose mission depends on financial independence from the institutions it covers, building a sustainable direct-donor base is itself an act of protecting press freedom.
Immigration Justice
Immigrants deserve dignity. They are present in every community: among the formerly incarcerated, the uninsured, the underrepresented in census counts, those navigating reproductive healthcare systems that were not designed for them. In fact, women bear the brunt of impact in many issues surrounding refugee resettlement, including separation of children and sexual violence in refugee camps. We have previously worked with immigrant justice organizations to help them get out the word and advocate for immigrant justice. In addition, our founder’s experience living outside the US has allowed her to see firsthand how differently people are treated based on immigration status.
Income & Employment
Economic justice is personal for us. As a Black woman-owned firm, we pay fair wages, provide benefits beyond what the law requires of small businesses, and operate with a flat organizational structure that distributes decision-making power rather than concentrating it. We do not just advocate for income equity—we practice it. We bring that same conviction to our clients. For a woman-owned leadership and career advancement company helping women of color access power, money, and advancement opportunities, we rewrote their website messaging to move from service descriptions to impact storytelling, built a newsletter strategy that consistently achieves 60–77% open rates against a 15–25% industry average, and developed an integrated digital content strategy that repositioned them as responsive thought leaders in the economic justice space. We helped them see themselves in their own work as we were able to articulate the value they already had. It’s what we do. We help mission-driven organizations communicate their worth so they can sustain the work.
Racial Justice
When Black women organize, they transform democracy. We know this because we are part of those efforts. We partnered with a foundation moving resources to support Black-led movement building—working not just with the foundation itself, but directly with nearly two dozen grantee-partner nonprofits. That layered engagement reflects how we work: we understand the complex ecosystems of foundations, their grantees, federated nonprofits, regional affiliates, and coalitions where each part is its own whole—and together make something larger. Not every consultancy can navigate that architecture. We can. Within that engagement, we worked with a Black women-led grassroots nonprofit doing extraordinary work across Black maternal and infant health, civic engagement, voter education, environmental justice, and community care. We cleaned, standardized, verified, and integrated it into a national report that accurately represented what their organizing had actually achieved:
350,000+ voters engaged, nearly 30,000 reproductive justice advocates mobilized, 25,000+ census pledges secured, 64,000+ voters reached by phone, and 27,000+ residents provided with COVID safety information. We pushed back when the foundation’s initial inclination was to dismiss their most impressive numbers as errors. They were not errors. They were extraordinary.