Case Study: From Digital Novice to Self-Sufficient Fundraiser
Fundraising challenges? Comedians to the rescue. 🤡 Laughter is a universal language. Using pop culture strategies, we cut a reproductive justice organization’s cost per donation to 60% below sector average, brought in new major donors, and generated $2.40 for every dollar invested. Our data analysis also revealed that men accounted for nearly a third of donors. It was a demographic they’d never thought to pursue.









