Case Study: Investigative Journalism as a Human Rights Tool
A Pulitzer Prize-winning newsroom had the reporting. But journalists aren’t necessarily fundraisers. We built their retargeting system from scratch, introduced their work to 114,560 new potential supporters (a 51% year-over-year increase), and delivered a 4X return on their first digital ad buy. Donor numbers grew by more than 20%. Get the full story.










