Welcome to our resource hub on digital marketing. Here, you’ll find articles, case studies, tips, and insights to help optimize your nonprofit’s digital presence. Whether you’re refining your social media strategy or enhancing platform performance, we’ve gathered valuable resources to maximize your engagement and impact. If you don’t find what you’re looking for, feel free to contact us—we’re here to help you widen your audience and reach them with the right message.
A faith-based nonprofit had the polling data about contraception from Kenya, Colombia, United States, Ireland, and the Philippines. What they didn’t have was a strategy to make that research matter. We reached 23,185 targeted advocates in one month, and mobilized SIECUS, Ipas, AWID, and others to carry the message forward.
A Pulitzer Prize-winning investigative newsroom had the reporting. They didn’t have the digital infrastructure to fund it. We built their retargeting system from scratch, introduced their work to 114,560 new potential supporters (a 51% increase year over year) and delivered a 4X return on their first digital ad investment. Donor numbers grew by more than 20%.
Fundraising challenges? Comedians to the rescue. 🤡 Laughter is a universal language. Using pop culture strategies, we cut a reproductive justice organization’s cost per donation to 60% below sector average, brought in new major donors, and generated $2.40 for every dollar invested. Our data analysis also revealed that men accounted for nearly a third of donors. It was a demographic they’d never thought to pursue.
At this point, we have all heard about the dangers and potential of artificial intelligence (AI). As a Black woman-owned
What is digital ownership and why is it important? Your organization is valuable! Digital assets refer to any online page
Professionalizing Your Digital Presence We believe saving money is nearly always a good idea! If you work at a small
There are many ways to spread the word about your organization or business — Facebook ads, emails, social media, and
You probably know this anecdotally: Good advertising influences people’s drink preferences, their electronics purchases and more. But what if we told you the
Where did the time go? It’s time to start thinking about your year-end giving plan! Given 30% of all annual donations are
Right now, Facebook may be the world’s largest social media platform, but it won’t be forever. In fact, Millennials and
