Narrative Change

Welcome to our resource hub. Here, you’ll find articles, case studies, tips, and insights to help you craft and shift narratives that drive social change. Whether you’re exploring new techniques or looking for practical tools, check out our resources. If you don’t find what you’re looking for, feel free to contact us—we’re here to support you in shaping the narrative that resonates with your audience.

Art for Social Change, Case Studies, Clients, Custom, Healthcare, Human Rights, Narrative Change, Services, Social Impact, Voter Engagement

Case Study: Building the Field through Three Acts of Justice

Four years ago, in 2022, the connections were already there. We saw them coming. We knew the harm would be swift, and we wanted to build a framework to communicate the full scope of that harm in an accessible and freely available form that would be grounded in both lived experience and institutional credibility. So, we spent two years researching, documenting, and building it.

Case Studies, Clients, Custom, Healthcare, Human Rights, Narrative Change, Racial Justice, Services, Social Impact

Case Study: When Clinicians Act on Equity, Patients Live

Just because a doctor knows about health disparities doesn’t mean they’ll be able to counter them. Actions save lives. That’s why we worked with a cohort of medical practitioners to close the gap between what they understand and what they do, especially when it comes to improving maternal health outcomes, where a failure to act can cost lives.

Case Studies, Clients, Data Analytics, Digital Marketing, Healthcare, Narrative Change, Services, Social Impact

Case Study: Closing the Gap Between Perception and Reality

A faith-based nonprofit had the polling data about contraception attitudes across Kenya, Colombia, the US, Ireland, and the Philippines. It was too good to sit on a shelf. What they found mattered, so we built and implemented a plan that helped it reach 23,185 targeted advocates in a single month, and pulled in support from SIECUS, Ipas, AWID, and others to carry the message forward. See how we did it.

Case Studies, Clients, Custom, Income & Employment, Narrative Change, Racial Justice, Services, Social Impact

Case Study: Amplifying Women’s Earning Potential

Leadership matters. Too often, women (especially women of color) are shut out due to discrimination and systemic barriers. A women’s leadership organization was doing the hard work of helping professionals of color break those barriers to income and advancement. Their digital presence wasn’t telling that story. So we rebuilt their messaging from service descriptions to impact narrative, then built a newsletter strategy now hitting 60–77% open rates, two to four times the international standard. Read the case study.

Case Studies, Clients, Climate Justice, Custom, Healthcare, Human Rights, Narrative Change, Racial Justice, Services, Social Impact

Case Study: Rejecting Population Control Narratives in the Climate Space

A climate organization with a harmful legacy wanted to shift toward reproductive justice. Through co-created messaging that centered bodily autonomy, we helped them reach more than 900,000 people — drawing engagement from Ipas, the Poor People’s Campaign, NPR, and reproductive health advocates across Africa, Asia, and Latin America. You’ve gotta read the full story.

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